Please read this Policy carefully before using our Website. We may also update or modify this Policy at any time by posting our revised policy to our Website. We include an “effective date” in the Policy displayed on our Website. We strongly encourage you to refer back to the Policy periodically to ensure that you stay up to date with our practices and procedures.
By using our Website, you agree that you have read, understood and agree to be bound by this Policy, including any updates to the Policy, and approve of the collection and use by us of your personal information according to its terms.
By submitting personal information to Us or using any of our Products or our Website, You hereby consent to the collection, use and disclosure of Your personal information in accordance with this Policy.
If You do not agree with some or all of this Policy, please do not use the Website or order our Products.
Collection of Personal Information
In the course of providing services through our Website and off-line, we may collect your personal information.
“Personal information” means information that can identify an individual, and includes, for example, a person’s name, home address, home phone number, gender, date of birth, language preference, email address, credit card information, bank account information, or account information. Personal information in Canada does not include information to enable an individual at a place of business to be contacted, such as their name, position name or title, business telephone number, business address, or business email address.
We will only collect personal information as permitted under the applicable federal and provincial privacy legislation. We may collect information in a variety of ways, including where you:
- submit an application or the Contact us Form to use our Website and, where the option is available, create an account;
- place an order for any of our Products;
- request us to provide you information about our company and promotional offers;
- submit an employment application to us;
- send us an email inquiry either through our website or directly to our email;
- the use of our chatbot
- contact us by telephone; and
- provide feedback in an online survey.
By submitting information to us, you consent to us collecting your information.
Purpose of Collection
We collect Personal Information for purposes related to managing and developing our business and operations, including:
- establishing, managing and terminating business relations with you;
- processing orders that you submit to purchase our Products;
- providing us with information in order to improve our Website and develop new Products and services;
- internal record keeping, including details regarding Products and/or services provided by us to you;
- requesting feedback through an online survey;
- providing you with information regarding our Products and services and to notify you of changes to these Products and services; and
- for other purposes related to the management of our relationship.
We may also collect aggregate information which tells us about visitors to our Website, but not the identity of those visitors. For example, we may collect information about the date, time and duration of visits and which pages of our Website are most commonly accessed. The purpose of collecting this aggregate information is to help us administer and improve our Website. Data collected through our Website on an anonymous and aggregated basis helps us measure interest in and use of our Website. We reserve the right to provide our analyses based on such anonymous and aggregated data to third parties.
The Website also uses Google Analytics to gather information about how users use our Website. We utilize this information to make educated metric-based decisions to improve the user experience of the Website. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
How We Use Your Information
Personal information collected by us is used only for the purposes described in this Policy, or for other purposes which are disclosed to you and to which you consent.
We generally use your personal information to:
- create and secure your registered user account;
- identify you as a registered user in our system;
- provide, personalize and improve our Website, Products and services;
- communicate with you about our Website, Products and services;
- investigate security breaches, for fraud prevention measures or to investigate potential fraud, or co-operate with government authorities pursuant to a legal matter;
- fulfill your requests;
- send newsletters, surveys, offers and promotional materials related to our Website, Products and services and for our other marketing purposes;
- monitor traffic on our Website;
- determine the future direction of our Website, including technical upgrades;
- protect, investigate and prevent potentially fraudulent, unauthorized or illegal activities;
- protect our rights and the rights of other registered users;
- aggregate and anonymize the personal information; and
- other uses described in this Policy or in notices we provide to you.
How We Share Your Personal Information
We may disclose or share your personal information in the following circumstances:
- protecting our rights and property, including for security breach, loss or fraud prevention, investigation or mitigation purposes;
- protecting the safety of a person or a group of persons;
- with third party service providers and partners that help us to provide our Website, Products and services, including website hosting, data warehousing, data analysis, event logging, information technology, customer service, payment processing, user analytics and email delivery and messaging;
- with a third party, in the event of a change in ownership of all or a part of us through some form of merger, purchase, sale, lease or amalgamation or other form of business combination, provided that the parties are bound by appropriate agreements or obligations which require them to use or disclose your personal information in a manner consistent with the use and disclosure provisions of this Policy, unless you indicate otherwise;
- other purposes identified when the personal information is collected, or as permitted or required by law;
- with any third party, where you have provided your consent for such disclosure or where disclosure is required or permitted by law; and
- other purposes, some of which have been identified in other sections of this Policy.
It is important to us that we collect, use or disclose your personal information only where we have your consent to do so or as provided in this Policy. Depending on the sensitivity of the personal information, your consent may be express, implied or deemed. Express consent can be given orally, electronically or in writing. Implied consent is consent that can reasonably be inferred from your action or inaction. For example, when you order our Products or services, we will assume your consent to the collection, use and disclosure of your personal information for purposes related to your order or for other purposes identified to you at the relevant time. Deemed consent is consent we assume in the event that you do not exercise an opt-out mechanism offered to you.
By submitting your personal information to us or obtaining our Products or services, you consent to the collection, use and disclosure of your personal information in the manner described in this Policy. To the extent that we are required by applicable laws to obtain your explicit consent for the collection, use or disclosure of your personal information in accordance with this Policy, such consent will be requested at the appropriate time. Further, if we plan to use or disclose your personal information for a purpose not previously identified (either in this Policy or separately), we will ensure to advise you of that purpose before such use or disclosure. However, we may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law or regulatory requirements.
You may change or withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting the office of our Privacy Officer using the contact information set out below. In some circumstances, a change or withdrawal of consent may limit our ability to provide Products or services to you or your ability to access certain areas of our Website.
We assume, unless you advise us otherwise, that by receiving a copy of this Policy or by continuing to deal with us, you have consented to the collection, use and disclosure of your personal information as explained in this Policy.
We use reasonable and appropriate measures, including encryption software, designed to help you secure your personal information against accidental or unlawful loss, access or disclosure. Only staff and service providers who have a legitimate business purpose for accessing the personal information collected by us are authorized to do so. Unauthorized use of personal information by anyone affiliated with The Decision Tree is prohibited and constitutes grounds for disciplinary action.
Unfortunately, no data transmission over the Internet can be guaranteed as completely secure. While we strive to protect such information, we cannot ensure or warrant the security of any information transmitted to us and you do so at your own risk.
You are solely responsible for ensuring that you do not disclose your account access information to third parties. This includes but is not limited to not disclosing such information to anyone, ensuring that sufficient security software is installed and running on your computer, smartphone or tablet, that your network firewall is of sufficient quality and that your wireless connection is encrypted to a degree that will prevent third party access. We are not responsible for any failure by you to secure your own device and its access to the Internet or your use of public, unsecured networks. We are also not responsible for any failure by you to eliminate malware. These failures and others can make you vulnerable to privacy breaches and would put you and your data at risk.
Personal information collected by The Decision Tree or third parties referenced herein may be stored and processed in another country and by using the Website, you consent to any such transfer of information outside of Canada. We will use reasonable and responsible measures to ensure all personal information is protected, but cannot ensure that the laws of other countries will offer the same level of protection as Canadian laws. By submitting your personal information to us, you hereby consent to the transmission, processing and/or storage of personal information outside of Canada.
Cookies and similar technologies
A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the website that gave it to you. It functions as your identification card. It is not a program and cannot be executed as code or deliver viruses.
Cookies can also customize the site to your particular interests or store your personal information – like passwords or user IDs. If a site ever greets you with your name, chances are it’s using a cookie to do so.
Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie – this gives you the chance to decide whether to accept it. To learn more about cookies and how to change your settings, please use the help function in your browser. The alerts will be quite frequent, however, and may eventually become annoying.
With your permission, the Website utilizes the Conversion Tracking Pixel service of Facebook Inc ("Facebook"). This tool allows us to follow the actions of users after they are redirected to a provider's website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remains anonymous. This means we cannot see the personal data of any individual user.
However, the collected data is saved and processed by Facebook. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook's Data Use Policy found under: https://www.facebook.com/about/privacy/.
Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside of Facebook. In addition, a cookie will be saved to your computer for these purposes.
Please click here if you would like to revoke your permission: https://www.facebook.com/ads/website_custom_audiences/
We are committed to complying with Canada’s Anti-Spam Legislation. Where we have your consent or it is lawful to do so, we may provide you with direct marketing communications about our Products and services which may be of interest to you. Such information may be sent to you by post, email, telephone or SMS.
If you have consented to receiving marketing materials from us, you can withdraw your consent to receiving those communications at any time by:
- using the “unsubscribe” mechanism in our emails;
- if you have created an account on one of our Website, logging into your account and changing your contact preferences; or
- contacting our Privacy Officer using the contact information provided below.
However, we reserve the right to send you transactional or informational emails such as customer service communications in connection with the Products and services you have purchased or changes to our Website, your account or our policies.
Access to and Corrections of Your Information
You have the right to know what personal information we have about you and to correct any inaccuracies. If our Website allows you to create an account, your personal information is available when you log in to your account and you may correct this information at any time. Otherwise, please direct any such requests by email to email@example.com.
We may retain your personal information as long as is necessary in order to manage our relationship with you (or fulfill the purposes for which it was collected) or as otherwise permitted by law. We will destroy personal information when it is no longer required for the purposes for which it was collected or as required by applicable law.
If you have any questions or comments about this Policy, your information, our third-party disclosure practices or your consent choices, please contact our Privacy Officer at firstname.lastname@example.org.